WELD, the flagship project of Engro Foods started in collaboration with USAID, was targeted towards the dairy value chain by enhancing livestock management, milk collection and entrepreneurship skills of female of the rural area of seven districts in upper Sindh and Punjab. The project produced trained Female Livestock Extension Workers (FLEWs) and Female Village Milk Collectors (FVMCs) who are actively providing advisory services to the female livestock owners.
Continuing with the philosophy of inclusive business, in 2011 Engro took the lead in the development of state of the art Technical Training College (TTC) in Daharki, the place where Engro Fertilizerâ€™s manufacturing plant is located. Engro partnered with the Pakistan Chemical & Energy Sector Skills Development Company (PCESSDC) and persuaded several other corporations to join in its efforts, helping make the institution even more sustainable in the long run. TTC’s other donors include the Pakistan Industrial Development Corporation (PIDC) and energy sector firms like Mari Gas, ENI Saipem, Descon and STEVTA.
The project is supported by the TVET Reform Support Programme, which is co-funded by the European Union, the Embassy of the Kingdom of the Netherlands, the Royal Norwegian Embassy and the Federal Republic of Germany and being implemented by the Deutsche Gesellschaft fÃ¼r Internationale Zusammenarbeit (GIZ) GmbH.
Strategic Community Investment
Community investment (CI) refers to a company’s long-term strategic involvement in community partnerships to address social issues chosen by the company to protect corporate interests and enhance reputation. Strategic CI encompasses five elements that reinforce one another: strategy, internal and external alignment, multi-stakeholder partnerships, sustainability, and results measurement. The goal is to create lasting improvements in the quality of life for local communities, which in turn generate business value for the company in the form of broad community support, reputational benefits, risk reduction, productivity gains, and/or competitive advantage.