Strengthening Entrepreneurs and Dairy Stakeholders Network (SEaDS Net) Project
Through the SEaDS Net project Engro aims to eradicate most of the hindrances that smallholders face in the process of improving quantity and quality of their milk produce. SEaDS Net project is being implemented in Ranipur, which has great strategic importance for Engro Foods and is co-financed by DEG from public funds of the German Federal Ministry for Economic Cooperation and Development. Through this project we have achieved great social impact, over 7000 farmers have been trained and are now experiencing an increased yield of up to 2 liters per day, and this translates into an incremental annual income of USD 320. Additionally 50 female entrepreneurs are successfully running their micro-enterprises and earning an average of USD 1,343 annually.
This initiative has made Engro’s milk collection operations more efficient and cost effective. Improved quality means lower procurement costs and increased yield of 2 liters per day means increased capacity utilization of our MCC network.
One of the beneficiaries of SEaDS is Saima Shar, who is now a budding entrepreneur and an icon of women empowerment in her local community of Union Council Bozdar Wada, Sind. Her struggle started when her husband lost his job and the two were forced to leave their family home. Devastated but determined, Saima set out to make a change and enrolled herself in Engro’s Women Empowerment through Livestock Development project. Soon after joining the project she started working as a Female Livestock Extension Worker (FLEW) going door to door in her village to vaccinate their animals and sell them nutritional products like feed concentrates. But Saima did not stop here, she used her knowledge, contacts and the additional income to get her husband trained in administering Artificial Insemination (AI) on livestock, she used her enterprise skills and helped her husband set up an input store for animal medicine and feed.
Saima also used her influential status as a FLEW to educate other women on the benefits of economic empowerment, this knowledge has helped several women in her community to play increasingly important role in household decision making especially those decisions that pertain to education, hygiene and nutrition of their children.
Saima says that the biggest key to her continued success in influencing the life of her family and the community is making timely decisions. “It takes a lot of effort to put things on paper,” she says. “But you have to be open to communicating about tough issues, which in my case was working in the field alone. That’s why all those members of the community who mocked on me for doing this business, are now following my foot prints.