Livelihood Creation through Setting up Small Businesses

Livelihood Creation through Setting up Small Businesses

In order to increase its CSR capacity in the field of livelihood, EFERT took a decision about two years ago to provide the people with businesses on their doorstep so as to improve their living standards. The aim was to simultaneously set the younger generation as an example in the field of entrepreneurship. The marginalized and vulnerable persons were identified and trained for different trades (see table below). The scheme became a source of bread and butter for 33 families. Following is the table with the different trades that had been provided to those people:

Name of Project Location Numbers of Persons Engaged
Merchant Shop Jan Muhammad Bughio Jan Muhammad Bughio 1
Merchant Shop Bago Bhutto Bago Bhutto 1
Merchant Shop Kotlo Mirza Kotlo Mirza 1
Food Corner T-Chowk 1
Beauty Parlour Baloch colony 4
Female Skill Development Centre Bago Bhutto 8
Male Skill Development Centre CAER villages 4
Female Skill Development Centre Jan Muhammad Bughio 12
Auto Parts Near TCF School 1
Total 33

Rahib Hussain, father of three kids, lived in his native village, Noor Hassan Shah, in a single room mud house. He was a daily wage worker at a spare parts shop and was also engaged in multiple labour jobs, yet he was poverty stricken and was not able to provide his family with the basic necessities of life. Engro’s Livelihood project, however, helped him improve his family’s living standard. As part of the project Rahib along with 32 other beneficiaries received trainings on business development and entrepreneurship. Subsequently Engro helped him in setting up an auto spare parts shop. With the help of the trainings he received and the hard work he put into his work he was able to increase the size of his business three times in the last one year. His business has grown so much that he now employs four technicians at his shop.

Rahib shared a memory of the days when he worked on daily wage and his young kids would ask him to get fruits while they watched other children in the neighbourhood enjoying mangoes. But he was not able to fulfil this small request due to his limited income. He then went on to share the changes that the CSR Livelihood project had brought to his life. He described how he is now able to bring home all essential food items, send his children to a school nearby and is also able to get his house painted. He has started using solar technology to power his home. He takes pride in the fact that he is now respected not only at work but also amongst his relatives and friends. He expressed his gratitude towards EFERT for making his life better and said that, every day when they see the prill towers of EFERT, he and his family pray for its success and long life each morning.

By: Dr Sadoro Naz Keerio.